Any hotelier worth his or her salt can tell you the one factor which most determines a happy customer: a good night’s sleep. Offer your guests all the amenities in the world, but skimp on the quality of your bed, and you’ll find that very few guests walk back through your doors for a second stay. For boutique hotels and five-star resorts, one feature is quickly rising as the marker of top-shelf caché. Bespoke beds are increasingly showing up among finer accommodations around the world.
A Bespoke Bed in Every Room
A bespoke bed may not immediately announce itself for what it is. Instead, it gives a subtle impression of craftsmanship and quality. Usually, beds for hotels are the least interesting element in the guest’s room. Instead, decorators fuss over accessories, wall art and other furnishings to make the room more appealing to their guests. Instead of cluttering the space with excess decoration, though, you can instantly set the tone with the most important feature of the room: the bed. Whatever your hotel’s signature style, it’s possible to find a bespoke bed to complement the aesthetic. Order brass, forged or cast metal beds for a Victorian bed and breakfast. For ultimate sophistication, have the bars of the headstand sculpted into your hotel’s insignia.
Bespoke Beds for Specialty Suites
Besides the obvious luster of quality, bespoke beds offer a very specific benefit over other kinds of beds for hotels. You can personalize their look however you like. If you have a presidential suite or a honeymoon suite, a bespoke bed can set the suite apart from the standard guestrooms. In many cases, decorating budgets lean heavily toward less vital elements of furnishing, such as tables, desks, and armoires. While you should certainly invest in fine furniture throughout your hotel, a well-made and tasteful bedframe can set a room’s tone and last for generations, making it a wise investment financially as well as aesthetically. For romantic honeymoon suites, bespoke beds really let your imagination go wild. Many of the mass-produced heart-shaped beds give off a cheesy Vegas vibe. Ordering a bespoke bed to your decorator’s standards can produce in a look that’s both whimsical and refined.
Timeless Beauty
When sourcing beds for hotels of historical significance, the importance of detail cannot be overstated. By consulting with art or furniture historians as well as decorators, you can use bespoke beds to give your guests an unshakeable feeling of authenticity. While the average guest may not appreciate all the details that make your bed historically accurate and artful, the overall higher quality workmanship will make an unmistakable impression.
A hotel with a contemporary look can benefit from bespoke beds just as radically as an historical inn can. Remember, the hottest boutique hotels turn heads and attract clients in the same way as top fashion designers do. They create an indelible image that differentiates themselves from all the competition, and thereby attract their desired audience. A beautiful room translates to magazine profiles, gushing blog reviews, and visibility on social media. Bespoke beds can achieve precisely this, and particularly in minimalist hotel rooms. Consider the sleek elegance and understated calm of a room with barely more than a bed. Make the rest of the room’s furnishings muted in color and texture, and that well-designed bespoke bed will really sing.